Here is a question that splits dog parks in two: does your dog actually need a winter coat, or is it just a cute accessory? The honest answer is that it depends on the dog. Some pups are perfectly insulated by nature. Others shiver the moment the temperature drops. Here is how to tell which camp your dog is in, and how to choose a coat that actually keeps them warm.
Dogs that usually DO need a coat
Picture a sleek little Italian greyhound stepping onto frosty grass, paws lifting, body trembling, clearly miserable. Some dogs simply are not built for the cold. Your dog is more likely to need a coat if they are:
- Small or toy breeds like chihuahuas, min pins, and toy poodles. Less body mass means heat escapes fast.
- Thin-coated or single-coated, such as greyhounds, whippets, boxers, and dachshunds.
- Very young, senior, or unwell, since puppies and older dogs regulate temperature poorly.
- Low to the ground, where short legs mean cold bellies brushing the snow.
- Recently groomed or slim, because less fur and less body fat both mean less insulation.

Full-body warmth with covered legs and a leash opening, ideal for small, thin-coated dogs who feel the cold.
Shop nowDogs that usually DO NOT
On the flip side, cold-weather breeds come with their own parkas. Huskies, malamutes, Samoyeds, Bernese mountain dogs, and other thick double-coated breeds are built for winter and can actually overheat in clothing. If your dog bounds happily through snow with no signs of cold, they probably do not need a coat for a normal walk.
How to read your dog
Not sure? Your dog will tell you. Watch for:
- Shivering or trembling
- Hunching, a tucked tail, or lifting paws off the ground
- Reluctance to go outside, or trying to turn back
- Whining or slowing down on walks
A good rule of thumb: if it is below about 45F (7C) and your dog is small, thin-coated, or older, a coat helps. Below freezing, most dogs outside the cold-weather breeds benefit from one.

Soft, lightweight plush warmth for chilly indoor days and quick trips out, easy on and easy off.
Shop nowWhat to look for in a good dog coat
- Warmth that matches your climate, from a light fleece for cool days to an insulated or fur-lined coat for real cold.
- Belly coverage, since that is where dogs lose heat fastest.
- Easy on and off, where adjustable straps or step-in styles beat anything you wrestle over the head.
- A leash or harness opening if you walk on lead.
- Water resistance for snow and rain.
Getting the fit right
Measure your dog's back length from the base of the neck to the base of the tail, plus the chest girth at the widest point. The coat should cover the back and torso without restricting the legs or rubbing the armpits, and your dog should be able to walk, sit, and squat to potty freely. We have a full guide to measuring your dog for clothes if you want the step-by-step.

A cosy knit layer for mild chills or indoor warmth, the easy everyday pick for cool mornings.
Shop nowKeep your pup cosy
The bottom line: if your dog shivers, hunches, or hates going out in the cold, a coat is not pampering, it is comfort and safety. Browse our full range of dog coats and jackets and sweaters and knits, or see everything for your pup in the dog shop. And remember, a portion of every order helps keep shelter animals warm, too.